The Compass Institute Presents:
Fast Markets: What Are They And How Can You Protect Yoursr
self?
"Fast
markets" are in the news. But what does it really mean? What are the
dangers of a fast market? How can you protect yourself as an investor?
Compass Securities
Corporation is committed to providing you with the essential facts you need for
optimal investing. This special edition e-newsletter is designed to make you
aware of a potentially serious problem and help you avoid the pitfalls
associated with fast markets. We believe that an informed investor is a smart
investor--
- so take a few minutes to read on.
It's an event that's
becoming increasingly more common: a hot new technology company goes
public. Within minutes of opening the
Initial Public Offering (IPO) on secondary markets, investors from around the
country are online trying to get a piece of the action. With only a Llimited
number of shares of the small company available, the stock price skyrockets.
Or there's the
opposite scenario: a popular stock disappoints investment analysts or fails to
meet projected earnings. By the close of market, its stock price has been sent
tumbling by investors eager to unload it from their portfolios.
Putting The Brakes On Fast Markets
Up and down, volatile
stocks have been spiking in both directions - sometimes as much as 10% to 50%
-- in
the course of a day or even in a few hours.
While this kind of fast market activity has spelled success for some
investors, it has meant disastrous results for others.
In a fast, high-volume
trading environment, the price of a stock can change so quickly that, by the
time a real-time quote on the computer screen is updated, it's already
history. The result can be market order
execution prices drastically different from what an investor expected.
A Fast Market In Action
How It Starts
·
News about a company hits the wires,
like: An Initial Public Offering (IPO)
·
Change in a company's earnings
- -positive or negative Recommendation by an
analyst or publication
Trading Gets Heavy
·
Internet, phone and broker orders pour
in.
Order Executions Are Delayed
·
The balance of trade orders is upset with
more " buys " than " sells or vice versa.
·
Orders are placed so fast, a backlog may
develop --- sometimes 30 minutes or longer.
·
Trades are lined up in a queue and
executed in the order received.
Systems Can Overload
·
Market Makers turn off auto-execution
trading and revert to manual execution of trades on a "best efforts"
basis. The trading process slows down and the "reasonable time" it
takes to execute trades can vary greatly.
·
Orders are often subject to partial fills
at various prices.
·
Trade reports are delayed, so investors
checking their accounts don't know if their trade was executed. Trying to
change or cancel orders may result in duplicate orders or arrive too late to
halt the trade.
·
Sometimes volume is so heavy that access
to brokerage websites can slow down or be unavailable.
Prices Fluctuate
·
Price of the limited numbers of shares
available can change quickly as demand grows.
·
Trade orders executed first in the queue- can
influence the
-price-
of subsequent market orders waiting behind them.
·
Quotes--es
- including real-time quotes--
- can't keep up with the huge trading volume and lag far behind
actual market prices.
By the time a market order is executed, the stock
price may have skyrocketed or plummeted far beyond what the investor expected -
as much as 50% or more.
What You Can Do To Protect Yourself In A Fast Market
1. Place A Limit
Order
When trading a
volatile or new stock, you can reduce your risk by placing a Limit Order
specifying the maximum you're willing to pay to buy a stock or the minimum
you'll accept to sell a stock.
Unlike a Market Order
which is an order to buy or sell at the best available price when the order is
executed - a Limit Order gives you price protection by ensuring you get your
limit price or better. There's no guarantee your trade will be executed at the
limit price you specify, but it's the most effective strategy for limiting your
risk.
2. Know What You're
Buying and Why You're Buying it.
What do you know about
the company you're buying? Have you
researched it? Buying a stock on impulse or hearsay isn't smart investing. Use
the free online company research you'll find at the Research Center on our
website to gather the information you need.
Be sure the company you're buying a piece of is one you really want.
3. Be Aware Of How
The Trading Process Works
Educating yourself
about investing is an ongoing process. If you're a new investor or need a
review of trading procedures, pick up a book like "The Wall Street Journal
Guide to Understanding Money and Investing," take a virtual trip to the
New York Stock Exchange on the Web at www.nyse.com
(click on Education ), or locate an investing club in your area through the
National Association of Investors Corp at www.better-investing.org
.You can also call Compass Securities Corporation at 617-969-8636 with your
trading questions.
4. Stay On Track
With Your Investment Strategy
When you're
considering a stock, first see if the company meets your investment objectives.
If you haven't formulated an investment strategy yet, now is a good time to
start. Begin by determining your goals and your timetable, then choose the
investments that will best meet them.
5. Weigh The Risk ...
Before You Click
Before you place a
Market Order for a volatile stock, ask yourself how much you could afford to
lose in the event of sweeping price fluctuations. Don't risk spending more than
you can afford.
Timing Is Everything
If you're planning to
place an opening Market Order, make sure your order is entered before
9:20 a.m. EST
Otherwise, your order
may not queue until after the pre-open is completed. At the end of the day,
enter Market Orders at least 1 0 minutes before closing or your order may not
be executed.
Market Order, Stop Order, Limit Order.. What's The
Difference?
·
Market Order is an order to buy/sell as
soon as possible at the best price available. In a fast market situation, a
Market Order can be very risky.
·
Stop Order is an order to buy/sell a
stock when the price reaches or passes a specified point. When that happens, a Stop
Order automatically becomes a Market Order and is executed at the best price
available. In fast markets, however, after a Stop Order hits the point
specified and becomes a Market Order, it can keep climbing or drop sharply--
- and ultimately be executed much higher or lower than originally
specified.
·
Limit Order is the safest way to trade in
a fast market because it's an order to buy/sell only at the specified price or
better.
Not All Online Brokerage Trading Policies Are The Same For IPOs
When trading IPOs,
many online broker/dealers require Limit Orders before
secondary trading begins. After the stock is trading on the secondary markets,
Market Orders will be accepted. If the stock continues to be volatile, however,
we recommend continuing with Limit Orders instead of Market Orders for your
protection.
Article
content Courtesy of Ameritrade 1999.